X2WorkFlow is a powerful, highly customizable marketing automation module that allows marketers to build preprogrammed marketing campaigns based on customer behaviors.
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The Marketing Module in X2CRM is a powerful set of tools for both outbound and inbound marketing, disseminating sales offers, and automating responses to leads. Click here for an additional overview of the X2CRM Marketing Module.
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The Leads module in X2CRM is designed to allow users to track leads separate from the Contact record but still related to Contacts and Accounts.