Gartner 2019 Magic Quadrant for Sales Force Automation
X2CRM was recently recognized for the first time in Gartner’s 2019 Magic Quadrant for Sales Force Automation (SFA). We at X2 Engine consider this is very high praise from a leading industry analyst. Of the more than 75 SFA global vendors, Gartner selected only 19 for inclusion in the 2019 Magic Quadrant.
“Gartner defines sales force automation (SFA) as systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be a foundational technology, implemented to automate an organization’s core sales processes.”
According to Gartner, its industry Magic Quadrants offer “visual snapshots, in-depth analyses and actionable advice that provide insight into a market’s direction, maturity, and participants. Magic Quadrants compare vendors based on Gartner’s standard criteria and methodology. Each report comes with a Magic Quadrant graphic that depicts a market using a two-dimensional matrix that evaluates vendors based on their Completeness of Vision and Ability to Execute.”
In the SFA report, Gartner states, “The SFA market grew 12.8% to an estimated $6.9 billion in 2018. Vendors improved AI for data capture, predictive analytics and relationship intelligence in the past year. Our evaluation of 19 vendors helps application leaders choose the solution that best meets their sales execution requirements.”
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.