As digital channels have come to dominate B2C relationships, marketing automation has become a staple of enterprise software. At the same time, the responsibility of marketing teams within B2C organizations has extended beyond branding, marketing and advertising to include customer loyalty and advocacy. This has created demand for sophisticated marketing automation solutions that make it possible to track and predict customer behavior, facilitate product marketing, improve personalization and build durable customer relationships—all while navigating a changing landscape of data privacy regulations. 

X2CRM was selected as a vendor to service the small to mid-size businesses.